Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses. Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts. Take a look at the number of the users: Facebook has 1.15 billion users. Active Twitter users are about 200 million. LinkedIn users are about 238 million.